"31 Tips to Help Small Businesses Turn Casual
Contacts into Real Business at Networking Events!"
Contacts into Real Business at Networking Events!"
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What, Exactly, Is An
"Elevator Speech" and
What Can It Do For You?
"Elevator Speech" and
What Can It Do For You?
If you build your business through networking, the success of your business depends on your ability to immediately capture attention and build relationships.
To close sales, you must develop prospects; in order to develop prospects, you must be able to convert casual contacts into people who want to know more about your business. That's why your elevator speech - your introduction - is so important.
You have 20-30 seconds to capture the interest of the listener. If successful, you'll hear what every business wants to hear: "Tell me more!" You have one chance to make a first impression and begin the process of building a relationship. That’s where your elevator speech comes into play --when it's successful, it earns you a second chance to talk about your business.
“Ellen Kaminsky delivers exactly what you need: a message people respond to. She is the master of framing the response to the question, “What do you do?” If you want more business, work with Ellen and you’ll soon hear “Tell me more about your business!”
Russell Baker, VP, Path Technologies, Inc.
This site is dedicated to those who build their business through networking. Whether you hate networking or love it, I recommend starting with Articles & Reports. Help yourself to the free content on creating a great elevator speech, finding good clients, turning your business cards around, networking sins, picking events that work, getting great referrals and a host of other great tips designed to help you increase your success at networking events.
Does your networking include social media? The largest percentage of new additions to Facebook are small businesses. I post tips on both LinkedIn and Facebook almost everyday. Won't you join me?
